Newbridge Knowledge Mobilization

Transforming research from creation and artifact into real-world impact.

Newbridge Innovations | Knowledge Mobilization Team is made up of industry professionals, strategists, business experts, and creatives - who sit at the intersection of Academia and Business.

We work with Academics and Research Project Teams to:

  • amplify influence and community engagement

  • empower academic leadership

  • maximize impact

  • define KPI’s, measure success, and effectively communicate results

  • create a legacy for researchers, projects, and institutions

Newbridge Innovations for Academics, Scholars and Thought Leaders

In today’s competitive academic landscape, scholars need a strong public profile to succeed.

By leveraging social channels and scholarly platforms, we help amplify their research, connect them with potential collaborators, and highlight their impact.

The services we develop empower scholars to stand out, attract funding, and position themselves as thought leaders, ultimately elevating their careers.

Newbridge Innovations provides an array of customizable solutions for individual academics including, but not limited to, the following:

  • Individual Academic Brand, Marketing, and Commoditization Strategy: This is our most comprehensive offering. A typical engagement includes the Newbridge team collaborates with our clients to define customized commoditization strategies that transform the Academic into the “Business of Dr. X”.

  • Together we define their prospective capabilities, services, products, prospective clients, and market opportunity. Then we establish their brand, and create their marketing and promotion assets, before launching them into the market. Finally we assist in the creation of their sales pipeline, operational structures, and even the team they need to achieve their growth and profitability objectives.

  • Platform setup & optimization: LinkedIn, Research Gate, Google Scholar, ORCID

  • Personal branding consultation: Assistance creating a professional bio, headline and profile summary

  • Profile optimization: Ensure all academic achievements, publications and collaborations are highlighted across platforms

  • Profile linking: Integration of platforms for cohesive academic presence (e.g., linking Google Scholar to LinkedIn)

  • Personal Academic Website: Setup and design, showcasing research, publications, and academic journey.

  • Engagement Strategy: Advice on how to actively engage on platforms like X (Twitter), Facebook, Instagram, and Bluesky to share research updates, academic achievements, and thought leadership content.

  • Outreach Campaign: Create strategies for outreach to potential collaborators, institutions, or funding bodies via social platforms.

  • Social Media Content Creation: Guidance on developing regular academic-related posts and maintaining a consistent online presence.

  • Advanced Personal Branding: Tailored strategies to build an online presence as a thought leader in their specific academic field.

  • Media & Conference Promotion: Support in promoting speaking engagements, publications, and appearances on relevant platforms.

  • Extended Profile Management: Scheduled check-ins (e.g., monthly, quarterly, annual) to ensure profiles remain updated, and help in managing platform reputation with an active engagement schedule.

  • Cross-Platform Campaigns and Metrics: Custom campaigns to build visibility, position the academic as an expert, and foster collaborations through strategic content sharing. Basic metrics to measure engagement.

Newbridge Innovations for Academic Projects

  • Social Media Cards for Project Announcements
    Custom-designed social media cards announcing funding milestones, project launches, or key partnerships. These cards are optimized for platforms like LinkedIn, X, Bluesky, and Instagram to increase awareness.

  • Milestone Announcements
    Regular social media posts designed to highlight key research achievements and progress, with tailored messaging for relevant audiences.

  • Profiles of Key Research Team Members
    Curated social media profiles showcasing research team members, including non-academic partners, highlighting their expertise and contributions to the project. Profiles can be shared via social media platforms to boost project visibility and build stakeholder engagement.

  • Infographics
    Visually appealing and easy-to-understand infographics summarizing major research findings, trends, and key data points. These can be shared on social media or embedded in reports. 

  • Engagement Campaigns
    Develop social media and email campaigns to share research updates, research briefs, and impact reports to targeted stakeholders, ensuring the dissemination of important milestones and project outcomes. 

  • Graphic Design of Final Report
    High-quality graphic design of the final report, ensuring it is visually compelling and easy to navigate. This includes formatting the document, designing infographics, charts, and data visualizations, and ensuring the report’s layout is consistent and professional. 

  • Stakeholder Engagement Plan
    Develop a detailed plan for ongoing stakeholder engagement, including policymakers, practitioners, and the public.

  • Non-Academic Partner Profiles
    Spotlighting key non-academic stakeholders (e.g., NGOs, businesses, government bodies) involved in the research, promoting collaboration and external engagement.

For Academic Projects, Newbridge Innovations provides an array of customized Knowledge Mobilization services. Our comprehensive approach is designed to help researchers effectively translate their findings into actionable insights, engage key stakeholders, and maximize the impact of their work. We provide tailored strategies to:

  • Enhance Research Visibility | Increase the reach and impact of research through targeted dissemination on various platforms, including academic and public-facing channels.

  • Engage Key Audiences | Develop communication strategies to engage policymakers, practitioners, and the wider public, ensuring research reaches those who can benefit from it.

  • Build Partnerships | Foster collaborations with stakeholders, including industry partners, NGOs, and government bodies, to expand research’s real-world applications.

  • Maximize Impact | Create strategies, plans, and roadmaps that enable sustainable engagement. Ensuring that research influences practice, policy, and future studies long after the initial findings are published.

    Examples of our Project-based Knowledge Mobilization services include: 

  • Media Outreach
    Assist in preparing press releases, blog posts, or articles to share findings with broader audiences, including media and online publications.

  • Custom Website or Landing Page
    Create a dedicated space to house and showcase key research findings, publications, and resources.

  • Knowledge Sharing Toolkit
    Provide tools and resources for researchers to continue sharing their findings throughout the lifecycle of the project.

  • KPI Development
    Establish clear Key Performance Indicators (KPIs) that measure the effectiveness and impact of KMb efforts. May include social media engagement rates, stakeholder involvement, audience reach, publication citations, policy influence, or the uptake of research recommendations by key sectors.

  • Knowledge Mobilization Metrics
    Track and report on the progress of key activities within the KMb plan, such as engagement with specific audiences (e.g., policymakers, industry professionals, the public), the distribution of research outputs (e.g., research briefs, videos), and the impact of communication efforts on project outcomes.

  • Data Visualization
    Design visually compelling dashboards and infographics that present KPIs and KMb metrics in an easy-to-understand format. These visual tools provide insights into the reach and effectiveness of efforts, allowing stakeholders to quickly assess the impact of the research and its dissemination. 

  • Cross-Platform Campaigns
    Launch and manage multi-channel campaigns to ensure broad dissemination and engagement through social media, conferences, and other digital platforms.